Saint-Gobain Product Catalog Application – Interactive iPad Sales Demo App

Product Catalog Application

An interactive iPad app for showcasing product catalogue to customers for improving customer experience and sales.
Client
Saint Gobain
Platform
Mobile & Web
Industry
Manufacturing
Technology
Angular, Node JS, SQL Server, Electron
Generic grayscale avatar of a man with short hair wearing a suit and tie.

40%

Reduced Follow-Up Queries per Demo

60%

Reduced Drop-off Rate

60%

Improved Data Accuracy Rate

80%

Increased Customer Engagement

About

The client is a reputed glass manufacturing company with a wide product portfolio distributed nationwide. Their business relies heavily on marketing and sales professionals who frequently meet customers, requiring a fast and reliable way to showcase products on the go.

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Business Challenges

  • Manual Processes – Sales teams depended on static presentations or brochures to demonstrate product offerings, which were tedious to prepare and update.
  • Time-Consuming Updates – With hundreds of product variations, ensuring catalogs were up-to-date was a major pain point.
  • Customer Experience Gaps – Traditional formats lacked interactivity, reducing engagement during client discussions.
  • Data Security – Sensitive product data and configurations required a secure method of management and access.

    • Solution

    Hakuna Matata designed a 3-tier application ecosystem combining security, scalability, and interactivity:

    • Desktop Application – For secure configuration and management of product details before publishing.
    • Web Application – To allocate and control catalog access for sales and marketing teams.
    • iPad Application – A sleek, interactive catalog app enabling sales professionals to showcase products dynamically during client meetings.

    This approach automated catalog creation, enabled instant updates across platforms, and enhanced sales effectiveness.

    Our Approach

    1
    Discovery & Strategy
    Conduct in-depth analysis and identified key inefficiencies.
    2
    Tech Implementation
    Integrated AI-powered tools to steer development activities.
    3
    Deployment & Support
    Launched the solution and provided continuous support.

    Our Steps

    1
    Requirement Analysis
    The client needed a mobile-first, secure cataloging solution to replace static presentations. The requirement emphasized real-time updates, offline access for field use, and multi-platform integration.
    2
    Solution Design
    A three-component architecture was developed: Desktop for configuration, Web for allocation, and iPad for sales execution. The modular design ensured data security and usability across stakeholders.
    3
    Implementation & Delivery
    The project was delivered within a stringent timeline by leveraging the expertise of seasoned iOS app developers. The application provided an end-to-end catalog management and sales enablement tool, now actively used to drive customer satisfaction and sales growth.

    Outcome

    • Efficiency Boost – Sales teams saved significant preparation time by accessing ready-to-use product catalogs instantly.
    • Enhanced Sales Experience – Interactive iPad presentations improved customer engagement and trust.
    • Seamless Updates – Products could be added or updated quickly across platforms without manual rework.
    • Competitive Edge – A modern, tech-driven sales experience positioned the client as an innovative industry leader.

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    Frequently Asked Questions

    How do manufacturing sales teams replace static brochures with interactive product demos?

    With an iPad catalog app that pulls live product data and lets sales reps customize demos in real time. Saint-Gobain cut follow-up queries by 40% after deployment.

    What is a three-tier product catalog application architecture?

    Desktop app for secure product configuration, web app for catalog access control, and iPad app for field sales demos — ensuring data security while enabling interactive customer presentations.

    How do you keep product catalog apps updated across a large sales team?

    Through a central web admin portal where product managers update specifications and pricing — changes propagate instantly to all sales reps' iPad apps without manual distribution.

    What is the ROI of interactive sales catalog apps for glass and building materials companies?

    Saint-Gobain reduced demo drop-off by 60%, cut follow-up queries by 40%, improved data accuracy by 60%, and increased customer engagement by 80%.

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